A gentle purifying shampoo for everyday use. Frees hair of build-up without stripping its natural moisture. Normalizes hair and scalp pH. Rinses away easily, leaving hair fresh and full. Enriched with botanical extracts of Aloe, Chamomile, Cherry Bark, Henna and Calendula. Formulated with Panthenol and Wheat Protein to help restore and maintain your hair's natural beauty and volume. Your hair will be more manageable, fuller, shinier with every use. Directions: Apply a small amount to wet hair. Massage into a light lather. Rinse thoroughly. Repeat if necessary. Follow with conditioner.